Episode 191: This simple trick increases sales for MSPs

Episode 191 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why the right time is always NOW 05:57 ‘Pre-suading’ your leads 14:45 The secret to progressing from coffee date to closing the deal Featured guest: Thank you to Craig Andrews, Founder and Principal Ally at allies4me, for joining me to talk about how relationship-building and creating mutual trust early in the sales cycle can improve your conversions and increase sales. Craig is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post purchase. Add value at each and every stage of the journey. A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal.” This relational framework builds trust faster. It drives revenue faster. And it strengthens customer loyalty after the purchase. Craig and the allies4me team are consummate students of psychology and use these insights to supercharge sales engines for clients. Connect with Craig on LinkedIn: https://www.linkedin.com/in/craig-andrews/ Extra show notes: Listen or watch every Tuesday on your favourite podcast platform, hosted by me, Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ http://mspmarketingedge.com/about/ Find out about my MSP Marketing Edge service: https://www.mspmarketingedge.com Subscribe to my YouTube channel: https://www.youtube.com/mspmarketing You can join me in the MSP Marketing group on Facebook: https://www.facebook.com/groups/mspmarketing/ Subscribe to the MSP Marketing Action Monthly magazine: http://mspmarketingedge.com/action/ Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351