Episode 192: In Times of Rapid Change and Uncertainty, Two Steps Every Ag Retailer Can Take

Ken Zuckerberg, head of global research at CHS Inc., says while current times are VUCA (volatile, uncertain, complex, and ambiguous), ag retailers should avoid making any quick decisions and spend even more time with customers. Zuckerberg also shares his latest thesis for where U.S. agriculture can find success, and it has to do with “Shake ‘N Bake”…. The key qualities for the next growing markets.See omnystudio.com/listener for privacy information.