Episode 192 - Your core customer obsession
from The Cort Brady Podcast Hosted by Cortland Brady
I was doing millions in revenue before I even knew who my core customer was. Sounds insane, right? Here’s the truth: if you don’t know your core customer, you’re building your business on sand. You’ll end up trying to please everyone and serving no one. That’s exactly what happened to me—until I got clear. In this episode, I’ll share: • How we accidentally built for the wrong customer and created the perfect product nobody wanted. • The moment a coach forced me to answer the hard question: “Who do you actually serve best?” • Stories from Jeff Bezos and Shannon Susko that will change how you think about strategy forever. • Why Amazon’s first value is customer obsession—and why yours should be too. If you want revenue growth, profitability, and a team that knows exactly who they’re serving—start with your core customer.
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