Episode 193: Nexite’s Breakthrough Innovation

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Data rules in the ecommerce digital world but is more challenging to collect in the physical world. But tracking millions of pieces of merchandise across your store floors so your customers and staff can find any product in real-time is now a reality. Unified commerce is here. Join Shelley E. Kohan and special guest Ronit Eliav, Chief Marketing Officer of Nexite as they discuss how virtual apparel tracking maps with real-time data lets your merchandise seamlessly tell you their entire life story -- from the factory floor to their final destination in the customers’ closet. The win/win? A deeper emotional connection with the customer through trusted, transparent intelligence.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.