Episode 193: The Evolution of Troika Media Group

In the past few years, Los Angeles-based brand performance company Troika Media Group has made so...

Episode 193 of the The Daily Brief Podcast | Promax podcast, hosted by The Daily Brief Podcast | Promax, titled "Episode 193: The Evolution of Troika Media Group" was published on July 20, 2021 and runs 48 minutes.

July 20, 2021 ·48m · The Daily Brief Podcast | Promax

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Summary

In the past few years, Los Angeles-based brand performance company Troika Media Group has made some big moves.In 2018, it acquired Mission to add to its international public relations and experiential marketing capabilities. In April, it went public. And in May, it acquired fintech platform Redeeem, which will help the company enter the burgeoning blockchain and NFT space.Tune in to hear Promax Editorial Director Paige Albiniak chat with Troika Media Group President Dan Pappalardo and Head of New Business Kevin Aratari about why Troika made these moves, what they mean for the agency and how they reflect the future of the fast-moving entertainment industry.

Episode Description

In the past few years, Los Angeles-based brand performance company Troika Media Group has made some big moves. In 2018, it acquired Mission to add to its international public relations and experiential marketing capabilities. In April, it went public. And in May, it acquired fintech platform Redeeem, which will help the company enter the burgeoning blockchain and NFT space. Tune in to hear Promax Editorial Director Paige Albiniak chat with Troika Media Group President Dan Pappalardo and Head of New Business Kevin Aratari about why Troika made these moves, what they mean for the agency and how they reflect the future of the fast-moving entertainment industry.

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