Episode #194 Is My Facebook Ad Working (Metrics Demystified)

You're running Facebook Ads and getting no Sales.  Your first question is always "Is my Ad Working?" and "What should I change?".  Or you may be in the all or nothing camp.  If you're not getting sales you may decide "Facebook Ads don't work." I get it.  It can be frustrating.  Plus you're losing money. That's why you need to know about ad metrics and how to read them.  Not only will you know if your ad is working, your data will tell you what needs to change.  Even better, some metrics and drilldown features in Meta Ads Manager will help you make your ads more affordable. Today we're going to have some ad metric fun.  Remember, metrics are just neutral numbers.  The numbers don't mean anything about us as a person.  It also doesn't mean anything about our product/service or business.  The number is there to help interpret experiments. Get ready to jot down a few notes.  We're diving into ROI, ROAS, Impressions, Frequency, Click Through Rate, Cost per Click, Cost per Result and Click Through Rate (All).  You'll walk away know what they are, what targets indicate "its working" and how to use the numbers to lower your ad cost, get more sales and profit. Plus,  you'll hear the exciting announcement about the Platform & Profit Summit happening May 1-3rd.  Click the link to get your free ticket! In this episode we explore: What are high level metrics and what do you do with them? - ROI & ROAS The 6 important metrics for an ad Which metric targets mean the ad is "working"? Working Ad vs. Optimized Ad to generate profit The right time to throw a lot of money at an Ad. Special Offer to get click-by-click video guidance to setup  run your Facebook Ads.