Episode 195: Demonstrating Value Is a Mandate: Fun, Shiny Objects Don’t Do the Job

Benny Andres, who oversees the product management team at Bushel, shares how technology—and specifically software—can be used to strengthen the relationship between farmers and their trusted advisers. He says the Bushel team is applying a focus on how to do business better, and when value is demonstrated in the technology adoption, farmers the first in line to be adopters.See omnystudio.com/listener for privacy information.