Episode 195: What to Do When You’ve Outgrown the Business You Built with Maria Fontana

What happens when the business you built no longer fits the person you’ve become?In this episode of Brand for Good, I’m talking with Maria Fontana, a two-time bestselling author, entrepreneur, reinvention coach, and private advisor to founders and leaders navigating reinvention, refinement, and exit.Maria brings more than three decades of entrepreneurial experience, a down-to-earth Jersey edge, and the kind of wisdom that only comes from building, losing, rebuilding, evolving, and choosing again.We talk about what happens when success starts to feel misaligned, why old-school relationship building still matters, and how to know whether you need to reinvent, refine, or prepare to exit.Maria also shares how she started her first salon at 19, rebuilt her life after divorce, and evolved into the advisory work she does today with established entrepreneurs, founders, CEOs, and senior leaders.In this episode, we talk about:What to do when you’ve outgrown the business you builtThe difference between reinvention, refinement, and exitWhy your business should not become your prisonHow identity shifts affect business decisionsWhy real relationships and business foundations still winAbout Maria FontanaMaria Fontana works privately with founders and leaders at three defining moments: reinvention, when a new chapter is calling; refinement, when what they have built needs to work at a higher level; and exit, when it is time to transition with strategy and intention.Known for her mix of practical strategy, emotional wisdom, and Jersey edge, Maria helps her clients navigate change with clarity, confidence, and courage.Connect with MariaWebsite: mariafontana.comSubstack: Maria Fontana / Mindset and Alignment CollectiveSocial media: Maria Fontana Consulting Brand for Good Links👉 Join here: https://categoryofonebrand.com/Connect with me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/  Are you ready to make a bigger impact? Learn more: https://prosperforpurpose.com/Connect on Instagram: @lorraineschuchartJoin the Peerless Brands Facebook community (it’s free!): https://www.facebook.com/groups/peerlessbrandsWant real marketing guidance and support for less than $50/month?Join the Brand Lab: https://categoryofonebrand.com/lab Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe