Episode 197: From Throwing Mud at the Wall to Strategic Growth Planning

Today I go over our first Level 10 meeting and why I waited way too long to implement this game-changing system in my business. If you're a business owner struggling with direction, wanting things perfect before taking action, or questioning your leadership strength, this episode is exactly what you need to hear.I'm sharing the real story of how we hit $5 million in sales by throwing mud at the wall, then got completely stuck because nobody knew what was actually important anymore. Everyone felt like everything was a priority, and honestly, that was my fault as the owner. I was the answer person for everything, which felt good for my ego but was killing our growth.This whole Level 10 meeting concept comes from Gino Wickman's book Traction, and man, I wish I'd done this sooner. I literally dragged my feet on this for way too long. We were supposed to start this process at the beginning of 2024, I had everything set up, then I had my accident and we just never got back to it.But today we finally pulled the trigger, and I'm walking you through our entire quarterly planning session - the good, the messy, and why it gave me the biggest sigh of relief I've had in months. I break down the exact agenda we used, how we got everyone to brainstorm their own goals instead of me just spouting off ideas, and why this is the plateau breaker your business needs.Look, you can probably wing it up to a million in revenue, maybe even up to 3-5 million by throwing mud at the wall like we did. But if you want to get to 10, 20, 50 million and beyond, you need this kind of structure. You need decentralized command where your team can make decisions without running to you for every single answer.I'm keeping it real about my mistakes so you don't have to make them too. Let's grow these businesses the right way.