Episode 197: Mastering Sales and Building Trust as an Online Coach with Mike Crowson

In this enlightening episode of the M3 Podcast, I welcome Mike Crowson, creator of AR Funnels and host of the Biggest Takeaway podcast. Mike shares invaluable insights into the world of online sales and marketing, particularly for fitness and entrepreneurial spaces. He emphasizes the importance of trust and messaging in sales, elaborates on the evolving landscape of online fitness coaching pre-and post-2020, and highlights the necessity of automations for scaling businesses. Mike also shares strategies for generating leads, effective content creation, and maintaining customer engagement through automated systems. Additionally, he reveals personal anecdotes and experiences from his journey as a fitness coach, entrepreneur, and his recent reconnection with faith, offering a holistic view on balancing personal growth and business success.HIGHLIGHTS02:02 Mike's Sales Philosophy03:22 Impact of Trust in Sales03:45 Sales Evolution Pre and Post 202004:18 Challenges in Fitness Sales07:37 Importance of Follow-Up in Sales10:56 Mike's Coaching Journey13:12 E-Commerce vs. Coaching Sales17:52 Effective Lead Generation Strategies29:06 Content Creation and Marketing Tips36:47 Understanding Your Ideal Client37:58 The Misconception of Social Media Metrics39:47 Engaging with Your Audience41:14 Creating Effective Content46:18 Generating Leads and Automating Processes51:08 The Importance of Consistency and Authenticity56:39 Personal Reflections and Podcast Insights01:01:30 Faith, Worry, and Business01:08:35 Conclusion and Contact InformationConnect with Mike CrowsonInstagram: @mike_crowsonWebsite: arfunnel.ioConnect with Breanna Danielle:Instagram: @iambreannadanielle @TheM3MethodWebsite: www.breannadanielle.coOther Resources: linktr.ee/BreannaDanielle