Episode 197: Your Job Ad Is Costing You Great Candidates (Here's How to Fix It)

Avoid the mistake of posting a job ad before you know what you are actually looking for, or you will either attract the wrong people entirely or watch great candidates talk themselves out of applying before they even reach out.In this episode of The Wize Way Podcast, Danny Bray breaks down exactly what makes a job ad work, and what quietly kills your chances of finding the right person before the process even begins.✅ Why too much information in your job ad is driving the right candidates away before they apply ✅ The unrealistic expectations hiding in most accounting firm job ads, and how to set requirements that attract quality over volume ✅ Why prioritising software experience over core skills is one of the most common and costly mistakes firm owners make ✅ How a clear, specific job title changes who sees your ad and who applies ✅ The six elements every strong job ad needs to stand out in a crowded market ✅ Why an advert video is no longer optional, and how to create one that works across multiple roles over time ✅ How transparency around salary, flexibility and working arrangements saves you from wasting time on the wrong conversationsIf you are tired of posting ads and getting either nobody or the wrong people, this episode gives you a practical framework to write job ads that attract the right candidates from the very first line.________________  PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:   1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here 2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here 3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here