Episode 198 - How to Achieve Full Funnel Growth with Google Ads

The Google ads ecosystem offers opportunities to grow your brand that you really can’t find anywhere else.  Google is the world’s most popular search engine and the number 1 most visited site on the planet.  YouTube is the world's 2nd most popular search engine (even though it’s really a video site) and the world’s 2nd most visited site.  You can leverage both channels for both targeted growth and scale. But how?  We’ll show you in this episode. Matt Slaymaker is a Lead Google & YouTube Ads Specialist at OMG Commerce. Dubbed “Slaymaker the Playmaker” - Matt joins me to talk about top strategies and tactics to achieve Full Funnel Growth on Google Ads in 2022 and beyond.  Here’s a look at what we cover: Where to start with Search and why this is still super important even though it’s the true Google OG. What has changed with Google Shopping. What channels we recommend for remarketing and how to structure your audiences. What the best audiences are for YouTube Ads. And more!