Episode 198: Ledge Lounger's New AUTOGRAPH, ECHO, and LAZE Collections with Chris Anderson

Episode Summary:  Today, we speak with returning guest Christ Anderson, Founder, and CEO of Ledge Lounger.  Chris recounts the many developments that Ledge Lounger underwent (and is currently undergoing) since his last appearance on the podcast, with a particular focus on how he and his team navigated the pandemic.  He speaks on strategies his team has adopted to improve customer transparency over the past couple of turbulent years, which include decreasing lead time and proactive communication. He adds that training a product management team that is prepared for unforeseen changes in the market has been a huge boon for the business.  Chris goes on to share Ledge Lounger’s secret to thriving in the new normal, staying innovative, and maintaining and even continuing to build on customer trust. Last but not least Chris jumps into 3 new lines of products that you do not want to miss!  Topics Discussed:  01:03 - Navigating the pandemic  04:17 - Moving into a new facility  08:49 - Offering a product that creates memories  11:18 - Dealing with the supply chain during COVID  13:39 - Improving customer transparency  20:13