Episode 199: The Truth About Fleet Tech Shortages That No One Wants to Admit

In this episode of the Fleet Success Show, Josh Turley and Marc Canton break down the real reasons behind the fleet technician shortage. Spoiler: it's not just about pay, and it’s not just about competition with dealerships anymore. Today, fleets are fighting a war on two fronts—against white-collar careers and blue-collar trades that offer higher pay, lower complexity, and better mobility.Josh and Marc explore:Why techs are avoiding the automotive space and opting for HVAC, electrical, and plumbing.The psychology of Gen Z (aka the Toolbelt Generation).How lack of exposure and outdated compensation models are killing technician pipelines.The missed recruiting opportunities fleets ignore at trade schools and even 4-year universities.You’ll also learn how to rethink recruiting, reposition your fleet, and make technician roles more appealing—without waiting for "the industry" to save you.  Key TakeawaysThe technician shortage is not unique to fleet—dealerships and private shops are hurting, too.Gen Z is entering the trades, just not yours. Plumbers, HVAC techs, and electricians are winning the war for talent.Fleets struggle to recruit because they don't market themselves well and they lack a clear career path for techs.Dealerships have visibility and recruiting power. Fleets often hide behind HR processes and outdated comp studies.Competing requires intentional culture, real wage strategy, and recruiting at high schools and community colleges.Fleet managers must think like marketers—position your brand, tell a compelling story, and offer a growth path.  Speaker BiosJosh TurleyCEO of RTA, Josh brings a practical, strategic mindset to modern fleet challenges. With deep industry experience and a passion for technician development, he champions data-driven fleet management and sustainable recruiting.Marc CantonFleet consultant and workforce strategist, Marc works with fleets to improve operational efficiency and tackle workforce shortages head-on. A master storyteller, Marc connects cultural trends with actionable steps for fleet leaders. Looking to take the next step to fleet success? Start by requesting your free copy of The Fleet Success Playbook. Written by fleet professionals for fleet professionals, the Playbook breaks down the four key pillars of fleet success, and gives you the tools you need to build a truly great fleet. Request your free (yes, really, free!) copy here: https://rtafleet.com/resources/fleet-success-playbook?utm_source=simplecast&utm_medium=footer_notes&utm_campaign=episode_213 Control fleet chaos with RTA Fleet360, proven software designed by fleet managers for fleet managers: https://rtafleet.com/book-a-demo?utm_source=simplecast&utm_medium=footer_notes&utm_campaign=episode_213