Episode 199: What to Ask for in a Solicitation - Cost and General Requests Can't Compare to Impact

In this episode of Around with Randall, we explore a recent study on the best ways to ask for donations. We’ll chop up how the study reveals that donors respond most to requests framed around specific outcomes, such as the number of people their gift will help. At the end of the day, nonprofits need to rethink their fundraising strategies to maximize donor engagement and support.