Episode 2.2

This episode lays out the premise for the whole Podcast series. In this episode I'll examine the critical role played by Purpose in all lives and all organisations. Stakeholders and owners are pulling in one direction (often profit). Staff area after careers, training and a good salary, putting them at odds with the owners. Customers want the best value, often putting them at odds with both customers and staff. Having a clearly defined purpose helps drive each of these parties in a similar direction. And the lessons learned also apply to our personal lives. That’s what this Podcast is about