Episode 2/4: Business models and navigating crises
from The Dickens Olewe podcast Hosted by Dickens Olewe
Media houses were already struggling before the COVID-19 pandemic, with only about 50% having broken even or made a profit in 2019. The pandemic led to a decrease in advertising demand but at the same time an increase in demand for information, and, therefore, larger audiences. Most media houses adapted to the pandemic only with layoffs and paycuts, but did not transform their business model, which is a key mark of business resilience in crisis. Listen to this discussion focussed on a comprehensive research about media viability in Kenya, Uganda and Tanzania by the Media Innovation Centre at Aga Khan University and DW Akademie. Featuring: Hesbon Hansen Ochieng Owilla (KENYA) – Research Associate, AKU-GSMC Philip Mwaniki (KENYA) – Head of Digital, Royal Media Services (RMS) Tony Kirita (TANZANIA) – Founder, The Chanzo Initiative (online news platform)
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