Episode 2.4: Chalking Up with J. Lo

Justin LoFranco is the founder of The Morning Chalk Up, which began as a small daily CrossFit news email and now goes out to over a hundred thousand people each day.  Their website and media coverage has quickly become THE source for CrossFit news and information.  Justin spent years on Capital Hill building a career in national politics before he decided to reassess his life. He left that world and has never looked back… except maybe when he was living in his parents’ pool house, self-funding an online news rag about his favorite hobby.  Seth and Tony talk to Justin about his big move, CrossFit’s changes and the advice he got in a parking lot from a Games winner and CrossFit business guru.  Oh, and Morning Chalk Up groupies.  They had to ask about groupies.