Episode 2: B2B research - fieldwork, incentivising participants, and the impact of AI

Stephen Bairfelt, Managing Director of Prevision Research and Chair of the MRS B2B Network talks to Jade On, Partner at InsightX. Jade shares her experiences in the fieldwork and operations side of B2B research, including how to incentivise participants, and where AI is likely to impact the research industry.Huge thanks to the sponsors of the MRS B2B Network: B2B International, Ronin and Prevision.

Episode metadata supplied by the publisher feed · Published Jul 9, 2025

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Episode 2: B2B research - fieldwork, incentivising participants, and the impact of AI

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