Episode 2 - Bar & Restaurant Marketing w/ Erik Shellenberger

My guest Erik Shellenberger lives & breathes bar & restaurant marketing, bringing years of experience, being the CEO of Bar Marketing Basics, a results driven agency where they create marketing campaigns surrounding SEM and SEO solutions. With a decade of corporate marketing experience, he has gone from student to teacher and has quickly grown his client base from his home town of Scottsdale AZ to across the nation with clients as far away as the east coast. Erik is also an engaging speaker and is the author of two books: "Restaurant & Bar Marketing; The no bulls#it guide to improving guest counts" and "Restaurant & Bar Marketing II - Hacking Human Nature" which can be found on Amazon. This episode of Bar Hacks features Erik discussing how bars & restaurants can navigate online marketing methods such Google, Trip Advisor, and Yelp - both now and post-pandemic in addition to other digital marketing efforts to gain a competitive edge. Have a listen! Connect with Erik at www.barmarketingbasics.com