Episode 2: Beyond retail - Inside The District Docklands transformation

How does a struggling Melbourne shopping centre transform into a thriving destination pulling in record-breaking revenue? In this episode, we sit down with Precinct Director Jonathan Codman to unpack the bold, five-year transformation of The District Docklands into Melbourne's premier entertainment powerhouse. Discover how leading with 20+ experiential venues—from pop-ups like The Friends Experience to international hits like Prison Island—redefined consumer engagement, drove record visitor spend, and successfully weathered major urban disruptions. Whether you're fascinated by urban planning, commercial real estate, or the future of experiential retail, tune in now to learn how shifting from a pure retail play to an experience-first model built a resilient, multi-layered precinct!