Episode 2: Big brand, bigger responsibility: Inside McDonald's corporate sustainability strategy with Jordan Calverley

What does sustainability look like in the world’s most iconic fast-food chain? Jordan Calverley takes us behind the scenes of McDonald’s sustainability strategy, revealing the challenges of integrating eco-conscious practices into a global franchise model. We explore the complexities of carbon lock-in, the trade-offs of working for a multinational corporation, and the truth behind McDonald’s controversial reputation. Jordan also tackles the big questions facing sustainability professionals: Can meaningful change arise from working within imperfect organisations, or should sustainability professionals prioritize firms that already align with their ethical values? Get ready for an exploration of how even the biggest corporations can take steps toward a greener future—and what that means for the professionals driving this change. Episode Hosts: Isobel Laughton & Gita Briel