Episode 2 - Build vs. Buy: Navigating Software Buying Decisions episode artwork

EPISODE · Feb 6, 2026 · 55 MIN

Episode 2 - Build vs. Buy: Navigating Software Buying Decisions

from Not Brothers · host Mark Hughes, Ryan Hughes

SummaryIn this conversation, Ryan and Mark discuss the ongoing debate of whether to build or buy software solutions for business needs. They share personal experiences and insights on the challenges and benefits of both approaches, emphasizing the importance of understanding organizational needs, iterative development, and the potential pitfalls of software purchasing. The discussion also highlights the significance of APIs, open-source solutions, and the necessity of ongoing maintenance for built solutions.TakeawaysThe layout issues can impact the workflow.Building solutions can be tailored to specific needs.Buying software often leads to unmet expectations.Iterative development allows for flexibility and adaptation.Automation can save significant time in business processes.Evolving solutions can lead to better outcomes over time.APIs and open-source solutions provide flexibility.Buyer beware: sales promises may not be fulfilled.Maintenance costs can add up over time for built solutions.Understanding organizational needs is crucial for decision-making.Chapters00:00 Technical Setup and Initial Challenges03:45 Build vs. Buy: The Dilemma08:37 Real-World Examples of Building Solutions13:33 Iterative Development and User Feedback18:27 Automation in Business Operations21:38 Building Solutions for Unique Problems23:43 The Evolution of Software Solutions25:26 Navigating the Build vs. Buy Dilemma35:45 Understanding Maintenance and Costs49:25 The Importance of Control in Building Software55:35 Concluding Thoughts on Building vs. BuyingKeywordsbuild vs buy, software solutions, automation, iterative development, APIs, open source, business processes, software purchasing, technical expertise, user feedback

Episode metadata supplied by the publisher feed · Published Feb 6, 2026

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Episode 2 - Build vs. Buy: Navigating Software Buying Decisions

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