Episode 2 - Building a Brand

What's the difference between building a brand, building a business, and and building a book of business? We look at a few ways that you can go from building a business to building a brand: -Identify those around you - "mavens" - with whom you can develop mutual referral networks. -Explore other fitness verticals. Your goal is to become the health and fitness expert in your market. Have conversations with other fitness pro's in your neighborhood. -Let others share their stories on your platforms - blogs, Facebook, twitter, etc. As always, if you have questions, comments, or would like us to cover anything specific, please reach out to [email protected] For more on the project, visit: 321goproject.com