Episode 2: Case Studies: Dana Goodson Photography Month 1 Baseline

Welcome back to The Canopy: The View From Above — where we talk GEO, founder life, and growing your visibility in AI search.In this Clemelopy Case Study episode, host Jen Shannon sits down with Dana Goodson of Dana Goodson Photography to kick off Month 1 of a 12-month series documenting what happens when a real small business starts optimizing for generative engines like ChatGPT, Claude, and Perplexity.Dana shares her story, from working in healthcare as a diagnostic and vascular sonographer to building a full-time photography business focused on weddings, corporate events, and more. Together, Jen and Dana talk about how the wedding industry has changed over the years (editing trends, growing competition, shifting client expectations, and the rise of content creators), and why a strong website matters more than ever in a world of doom-scrolling and disappearing social posts.Then, they dig into Dana’s baseline numbers before any GEO work begins, including:What happened when her Google Analytics wasn’t actually tracking for yearsEarly traffic breakdown (direct, organic social, and organic search)Zero AI search traffic at the starting pointShare of Model baseline and platform breakdown (including ChatGPT performance)Orchard Audit results (and what “clarity,” internal linking, and schema mean for non-technical business owners)You’ll also hear what Dana hopes to gain over the next year: fewer mismatched inquiries, more qualified leads, and a clearer customer journey, without needing to become a tech expert.This episode sets the foundation. From here, we’ll track the progress each month as Dana implements the Orchard Ecosystem Framework™ and optimizes her site page-by-page with Clemelopy’s tools.(And yes… there’s a brief moment where Jen accidentally mixes up a fungi network term with a yeast infection treatment. You’ve been warned.)