EPISODE 2: Casey Capuano Sarai – Disrupting an Industry with Heart

from Fearless Founders · host Midland Institute

Today, we’re joined by the fearless and inspiring Casey Capuano Sarai—co-founder of CAKES Body- the company completely redefining the traditional bra industry. With just $10,000 and no investor backing, Casey and her sister launched CAKES Body in 2022—and what started as a small product innovation quickly turned into a viral sensation and a $100 million valuation.We’ll talk about what it’s like to leave behind a decade in corporate America, how to turn adversity into innovation, and what it means to grow a mission-driven brand. Casey’s story is proof that impact and business can go hand in hand—and I can’t wait for you to hear it.

What this episode covers

Today, we’re joined by the fearless and inspiring Casey Capuano Sarai—co-founder of CAKES Body- the company completely redefining the traditional bra industry. With just $10,000 and no investor backing, Casey and her sister launched CAKES Body in 2022—and what started as a small product innovation quickly turned into a viral sensation and a $100 million valuation. We’ll talk about what it’s like to leave behind a decade in corporate America, how to turn adversity into innovation, and what it ...

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EPISODE 2: Casey Capuano Sarai – Disrupting an Industry with Heart

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This episode is 52 minutes long.

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This episode was published on July 7, 2025.

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