2. Dennis Larsen, Managing Director, Linq Advisors: "Reputation Must Be a Shared Accountability Company-Wide"

What does success look like for a Chief Corporate Affairs Officer? According to Dennis Larsen, it's when reputation stops being owned by one function — and becomes a shared accountability across the entire company.In this episode, Javier Boix sits down with Dennis Larsen, Managing Director at Linq Advisors and board member of the European Association of Communication Directors, for a conversation that is as structured as it is candid.Dennis brings a distinctly governance-driven perspective to reputation: the argument that cultural change alone isn't enough. Real shared accountability requires architecture — reputation committees, regular exec agenda visibility, board-level oversight. The kind of structure that ensures reputation isn't just discussed in a crisis, but woven into the fabric of how a company operates day to day.The conversation also tackles the question that rarely gets asked openly in the boardroom: to what extent is a company willing to accept reputational cost for a business benefit? Sometimes the answer is yes — but only when everyone understands the trade-off before the decision is made, not after.They also explore how AI and data intelligence are reshaping the corporate affairs function, and why the leaders who thrive will be those who own their own technology rather than depend on it.A conversation about what it really takes to make reputation everyone's business.