Episode 2: Francia Haces- Building the Next Era of Boutique Travel through AI Innovation

What does it look like to reinvent yourself after 25 years at the top of your field? Nicole Alos, Founder of Socratyc and creator of Socratyc Sidekick sits down with Francia Haces. Francia has built a career as a marketing and digital transformation executive in travel and hospitality, including leading the New York and Northeastern U.S. region for the Ministry of Tourism of the Dominican Republic and serving as Senior Vice President of Marketing and Digital Transformation at Premier Worldwide Marketing, a Miami-based agency serving hotels and resorts around the world.Now she’s building something new. As founder of Hacestek International, Francia is channeling decades of brand, multicultural marketing, tourism, and hospitality expertise into AI-powered strategy for the next era of travel and creator of Ai Reveal Map.In this conversation, Francia shares how AI is changing the way people discover, compare, plan, and choose travel experiences, and why visibility is no longer enough. Her work focuses on helping travel and hospitality businesses move from being visible to being recommendable to becoming bookable in an AI-connected customer journey.She also names a risk many smaller businesses are already facing: becoming part of the “invisible majority” as larger platforms and better-prepared brands win the AI recommendation layer. Francia and host Nicole Alos met through SheBuilds, Lovable’s community for women building with AI, where women at every level, from first-time builders to seasoned product creators, go from idea to real product through hackathons and hands-on learning. It’s a Substack place to have found Francia, because that’s exactly who she is: deeply expert, endlessly generous with what she knows, and the first to cheer on someone who is still learning.Together, Nicole and Francia talk about reinvention, AI adoption, the future of hospitality, and why the hardest part of building with AI is not always the technology. As Francia says in the episode, the real challenge is often change itself: helping leaders build the strategy, confidence, and readiness to use AI in ways that create real value.This is a conversation about becoming a builder again after years of leading, bringing everything you know with you, and using AI not to replace the human side of travel, but to help the best human experiences be found.Francia’s asks/connect with her:•⁠  ⁠AI Reveal Map free scan: https://airevealmap.com•⁠  ⁠LinkedIn: https://www.linkedin.com/in/franciahacesmarketing•⁠  ⁠Substack: https://franciahaces.substack.comFind more about our host, Nicole Alos, ICF-PCC, CEC at www.NicoleAlos.comMusic licensed through Soundstripe.Code: F4ZFDHBTZUGMGLKEAll Rights Reserved Socratyc, LLC 2026.Brought to you by Socratyc and Socratyc Sidekick