EPISODE · Jun 24, 2025 · 50 MIN
Episode 2: From Lululemon to Launching a Sustainable Brand with Alexandra Dean
from The People-Driven CEO Podcast · host shanejjamesgroup
In this episode, Shane Jeremy James sits down with Alexandra Dean, founder of Adhere to Studios, a sustainable outerwear brand redefining fashion with purpose. Alexandra shares her journey from studying fashion design in Vancouver to working at Lululemon, where she honed her skills in technical garment development and design. Discover how she transitioned into entrepreneurship, the challenges of building a brand solo, and her mission to create high-performance outerwear using excess materials and lower-impact methods. We delve into the realities of sustainable fashion, content overload, marketing fatigue, and why authenticity and adaptability are more important now than ever. Whether you're a creative entrepreneur or just curious about building a brand with heart, this one's for you. Designing stylish outerwear with a conscience — Alexandra Dean blends sustainability, technical precision, and timeless fashion. Mobile viewers: tap the link to watch the interview: https://youtu.be/tqtP7HBo_Zo 🌐 AdhereTo Studio: https://www.adheretostudios.com #ThePeopleDrivenPodcast | Hosted by Shane Jeremy James 🎧 Listen on:
What this episode covers
Alexandra Dean, founder of Adhere to Studios, shares her journey from fashion design student to launching her own sustainable outerwear brand. Raised in Vancouver, she studied fashion design at Kwantlen (now Wilson School of Design) and began her career with an internship at Lululemon, eventually working in menswear and women’s outerwear for eight years. Her passion for sustainability led her to creatively repurpose excess materials and focus on functional, stylish, lower-impact clothing. After freelancing and supporting other brands with supply chain development, she launched her own line to fill a gap in the outerwear market. She candidly discusses the challenges of running a solo product-based business—especially marketing, time management, and strategic planning—and reflects on the importance of team dynamics, authentic branding, and adapting to the fast-changing digital landscape. 🎧 In this episode, you’ll learn: How to start a sustainable fashion brand from industry experience Smart ways to repurpose leftover materials into sellable products The real challenges of running a solo business — and how to stay motivate
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Episode 2: From Lululemon to Launching a Sustainable Brand with Alexandra Dean
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