Episode 2: Global Patient Engagement Solutions: Getting It Right from Strategy to Reality

In Episode 2 of Evidence for Change, Matt Kowal, Head of Strategy and Commercial Operations at Chiesi USA, and Jonny Duder, CEO of Atlantis Health, explore what it takes to turn global patient engagement strategy into effective local delivery. Drawing on extensive experience across biotech and pharma, they discuss how successful, long-term global programs are built on strong internal sponsorship, organizational commitment, and behavioral science-informed design, then adapted locally to support implementation at scale. The conversation also covers the value of measuring and publishing outcomes, and the role of AI-enabled personalization in global patient engagement. 0:00 Introductions02:31 Chapter 1: Why Most Global Programs Fail Before They Start05:06 Chapter 2: Don't Start With A Solution, Start with Behavior08:57 Chapter 3: The 60/40 Rule: What Should Be Global vs Local10:23 Chapter 4: The Three Non Negotiables of Global Success14:55 Chapter 5: Why Measurement Is The Most Underrated Capability18:00: Chapter 6: Winning the Internal Funding Battle23:05 Chapter 7: Global At Scale, Personal At Heart26:03 Chapter 8: Why Publishing The Evidence Changes Everything33:51 Chapter 9:The One Thing Leaders Must Get RightFull episode page available here: https://resources.atlantishealth.com/evidence-for-change-podcast-global-patient-engagement-strategy-to-reality