Episode 2 – Growth Without Referrals - Beth Ardner - Gobekli

summaryIn this episode, Mark interviews Beth Ardner, Vice President of Growth at Gobekli, discussing the innovative approach of Gobekli in the learning and employment records ecosystem. Beth shares insights on her role as a growth hacker, the importance of partnerships, and the challenges of scaling a startup. The conversation delves into the need for transparency in hiring processes and the future vision for Gobekli as they aim to empower individuals in managing their skills and employment records.takeawaysBeth describes herself as the 'growth hacker' at Gobekli.Partnership outreach takes up 50-60% of her time.The learning employment records (LER) ecosystem is crucial for future work.Gobekli aims to give individuals control over their work records.Resumes are outdated and fail to represent true talent.TalentPass helps individuals articulate their skills effectively.Transparency is essential in the employer-employee relationship.Scaling a startup involves navigating complex fundraising processes.Interoperability among credential wallets is necessary for success.Success for Gobekli means becoming a primary tool for small to medium businesses.titlesUnlocking Growth: Beth Ardner on Gobekli's MissionThe Future of Work: Learning Employment Records ExplainedSound Bites"I'm the growth hacker.""There's a lot of peopling.""The resume fails us."Chapters00:00Introduction to Gobekli and Growth Hacking13:06Understanding Learning and Employment Records (LER)24:09Challenges in Scaling and Fundraising33:01Future Vision for Gobekli and the LER EcosystemkeywordsGobekli, growth hacking, learning employment records, startup scaling, fundraising, talent management, workforce development, transparency, partnerships, technologyBeth Ardner | VP of Growth | [email protected] | 717-682-4762 | https://gobekli.io/Prestige Services Group, LLC | Mark Ferguson | [email protected]