Episode 2 - How AI Can Support Marketing - From Strategy to Activation

from Unapologetically B2B - leading the way to more effective, smarter marketing · host Bright

In Episode 2 of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to Co-founder of Amplifi & Impact, Mark Breslin about how AI can support marketers.Interested in finding out how you can use AI to cut through the chaos of marketing? From planning to execution, we talk about the value AI can bring to B2B marketers.

What this episode covers

In Episode 2 of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to Co-founder of Amplifi & Impact, Mark Breslin about how AI can support marketers. Interested in finding out how you can use AI to cut through the chaos of marketing? From planning to execution, we talk about the value AI can bring to B2B marketers.

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Episode 2 - How AI Can Support Marketing - From Strategy to Activation

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This episode is 45 minutes long.

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This episode was published on August 26, 2025.

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