Episode 2: How to Build a Digital Strategy

What this episode covers

In Episode 2 of The Digital Edge podcast, hosts Françoise Lamotte and Dominik Muggli discuss building an effective digital strategy. They emphasize aligning digital initiatives with overall business goals, starting with an internal assessment of digital assets, capabilities, and market trends.Françoise highlights three key areas: optimizing current operations, enhancing customer experiences, and creating new business models through technology. Dominik categorizes digital strategy into operational efficiency, enhancing existing products, and developing new offerings, stressing the importance of data-driven decisions. Both advocate looking beyond industry boundaries to innovate by adopting cross-sector technologies and capabilities. They also underscore the need to consider organizational personnel and adaptability when executing a digital transformation strategy.Tune in and share your thoughts in the comments!#digital #transformation #strategy

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