Episode # 2- How to know you are ready for retail?

What do you need to consider before you attempt to approach a retailer seeking distribution for your small/emerging/challenger brand?  Can you produce with consistency at scale?  How confident are you in your manufacturing partner?  Is your supply chain stress tested?  Do you have a 'go to market strategy' developed?  Do you understand the criteria for success the retailer will place on your brand?  Do you understand the cost of failure?