Episode 2: In Defence of Friction

In this second episode of The Shift, Jesse and Ben explore a question that cuts right to the heart of creativity in the AI era: is friction actually good for us? As AI gets better at turning ideas into finished products almost instantly, they dig into why the struggle, the constraints, the messy middle bit, might hold some value. They also get into how consumer taste is shifting, why authenticity is becoming the new premium, and what brands need to do to stay relevant as the ability to create gets democratised. Hosted on Acast. See acast.com/privacy for more information.