Episode 2: It's About Values

At Trader Joe's, values aren't just great deals on great products. They're also the values we live by, every day in every neighborhood store. We'll share the ways we put those values into practice when we take you inside our (top-secret) Tasting Panel, where decisions are being made about what products to put on Trader Joe's shelves. Then, Joe himself (yes, there is a Trader Joe) helps explain how it all began… including why we wear those oh-so-stylish Hawaiian shirts. Episode 2 Transcript (PDF)