Episode 2 - Jeff Weiser - Chief Marketing Officer - Shopify

In this Episode we travel north to Toronto to visit the marketing world headquarters of Shopify and speak to their chief marketing officer Jeff Weiser. In the episode we cover a range of topics including what it means to be a business owner today; traditional CMO's watch out, the quants are coming, how does a influencer like Kylie Jenner build a billion dollar business on the Shopify platform and the origins of the company.