Episode 2: Lou Featherstone (Lu in LuLu Land)

Fiona talks to Lu in LuLu Land (Lou Featherstone), the self-love movement leader and “accidental influencer,” about reinvention in midlife, confidence, and community. Lulu shares how a hiking squad, CrossFit, and raw honesty online helped her leave a marriage that no longer fit for her, navigate perimenopause, and spark a grassroots movement. She tells the story of buying “Susie,” a vintage Greyhound bus, driving 28 states to connect women in real life, and the strangers who became her support system. We dig into money, grief, starting again in the UK, and her next chapter, building Hike Squad as a social franchise so every town can have its own crew. The big takeaway from the episode with Lou is... The magic lives in the fear, say yes, find your people, and keep turning the page.