Episode 2: Marketing Masterclass with Julie Wade, Taziki's Head of Marketing

In this episode of Restaurant Catering Smarts, Michael Attias welcomes Julie Wade, Head of Marketing at Taziki's Mediterranean Café. With over 15 years of experience in brand strategy and marketing, Julie shares insights on creating authentic customer experiences, leveraging technology like AI for personalization, and the importance of integrating catering into broader marketing plans. Julie discusses how Taziki's combines fresh ingredients with the spirit of hospitality to stand out in the competitive restaurant industry. She also highlights her strategies for building loyalty programs, implementing AI in call centers, and using data-driven campaigns to boost catering sales. Packed with actionable advice and inspiration, this conversation is a must-listen for restauranteurs ready to elevate their marketing game. Learn from Julie's career journey, creative campaigns, and her passion for storytelling in this exciting episode. Restaurant Catering Smarts is sponsored by CaterZen Catering Software.