Episode 2: Messaging – A More Personal Approach

from DELTAMV’S INSIGHT BITES · host DeltaMV Knowledge Solutions

With email engagement declining, pharma is turning to messaging apps like WhatsApp, LINE, and Zalo to reach doctors in a more direct and personal way. How can pharma avoid repeating the mistakes it made with email? In this episode, we explore how different countries are using messaging apps, what doctors really think about pharma outreach on these platforms, and why messaging needs to stay conversational, not transactional.

Episode metadata supplied by the publisher feed · Published Feb 26, 2025

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Episode 2: Messaging – A More Personal Approach

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