Episode 2: Messaging – A More Personal Approach
Episode 2 of the DELTAMV’S INSIGHT BITES podcast, hosted by DeltaMV Knowledge Solutions, titled "Episode 2: Messaging – A More Personal Approach" was published on February 26, 2025 and runs 5 minutes.
February 26, 2025 ·5m · DELTAMV’S INSIGHT BITES
Summary
With email engagement declining, pharma is turning to messaging apps like WhatsApp, LINE, and Zalo to reach doctors in a more direct and personal way. How can pharma avoid repeating the mistakes it made with email? In this episode, we explore how different countries are using messaging apps, what doctors really think about pharma outreach on these platforms, and why messaging needs to stay conversational, not transactional.
Episode Description
With email engagement declining, pharma is turning to messaging apps like WhatsApp, LINE, and Zalo to reach doctors in a more direct and personal way. How can pharma avoid repeating the mistakes it made with email? In this episode, we explore how different countries are using messaging apps, what doctors really think about pharma outreach on these platforms, and why messaging needs to stay conversational, not transactional.
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.