Episode 2 - Michael Memsic - Sanitas Brewing

In this episode of Market Plate, host Michael Wangbickler speaks with Michael Memsic, co-founder and CEO of Sanitas Brewing, about the challenges and opportunities in the craft brewing industry. They discuss the journey of Sanitas Brewing, the importance of community, navigating competition, current trends in craft beer, and the future of alcohol consumption. Memsic emphasizes the need for breweries to focus on experience and hospitality while adapting to changing consumer preferences.TakeawaysSanitas Brewing was founded in 2013 and has expanded to multiple locations.The craft beer industry has seen significant growth, with nearly 10,000 breweries in the U.S.Community building is a core ethos for Sanitas Brewing.The craft beer market is experiencing a correction with some breweries closing.Navigating competition in Boulder requires a unique approach.Consumers are looking for good, clean, consistent beer rather than novelty.Experience and hospitality are crucial for success in the brewing industry.Current trends show a shift towards moderation in alcohol consumption.Expansion plans focus on direct-to-consumer experiences rather than wholesale.The importance of educating consumers about beer preferences is vital.