Episode 2: Putney Cloos (Cision, Amex, McKinsey, Kraft) on B2B Collaboration and Connecting with Humans

In Episode 2 of "11 Minutes with Octane11: a B2B Marketing Podcast" featuring guest Putney Cloos (Cision, Amex, McKinsey, Kraft), hosts Dan Rosenberg and Stephany Shelton discuss the biggest challenges and successes in B2B marketing Putney has encountered, some mistakes marketers make, and her search for a tool to evaluate the effectiveness of marketing strategies. Putney highlights the importance of inter-departmental collaboration, dealing with siloed data, the human element in B2B marketing, the useful application of intent data from partners like Bombora and other internal and external sources, and the importance of slowing down to learn more effectively.00:32 Introducing Our Guest: Putney Cloos01:02 Putney's Background and Latest Role02:01 Challenges in B2B Marketing04:18 Anecdote about the Value of Intent Data05:59 Common Mistakes in B2B Marketing08:06 Desire for a Benchmarking Tool09:52 One Win - Slow Down to Go Fast11:25 Recap and Closing Remarks