Episode 2: Reed Jackson

In this episode of Success in the Queen City, Liza Caminiti sits down with Reed Jackson, co-founder of Ivester Jackson | Christie’s International Real Estate, one of the Carolinas' most respected luxury brokerages. From the original vision that launched Ivester Jackson alongside his wife, Lori, to securing the exclusive Christie's International Real Estate affiliation across all of North Carolina, Reed shares how the company grew from a bold idea into a statewide powerhouse spanning the mountains to the coast. The conversation unpacks why luxury isn't a price point but a standard of service, how a marketing-driven mindset has shaped the brokerage from day one, and what quality over quantity really looks like in practice. Reed dives into the company's resources, strategic partnerships, and market outlook, including exciting new developments and emerging areas on the horizon. The group reflects on what it means to watch agents grow rapidly under the IJ brand and the inspiration behind their human-first approach to leadership. The episode closes with candid advice for agents building their businesses today and a look at what continues to drive Reed and Ivester Jackson beyond the bottom line.To learn more about Ivester Jackson and view upcoming listings, visit www.IvesterJackson.com and keep an eye out for some incredible projects coming soon!Follow the team on social media:@reedjackson1@IvesterJacksonChristiesHosted by Liza CaminitiManaging Broker-Owner, Charlotte OfficeIvester Jackson | Christie's International Real [email protected]