EPISODE · Oct 13, 2021 · 6 MIN
Episode 2 - Should Your Financial Institution Bid on Branded Keywords?
from Hit Record Podcast - FI GROW Solutions · host FI GROW Solutions
The FI GROW team talks about whether your financial institution should or should not be bidding on it's own name as a keyword for pay-per-click (PPC) campaigns. Known as "branded keywords" - these search terms include your specific bank or credit union's name. We discuss our branded keyword recommendations for our clients' PPC campaigns.
What this episode covers
The FI GROW team talks about whether your financial institution should or should not be bidding on it's own name as a keyword for pay-per-click (PPC) campaigns. Known as "branded keywords" - these search terms include your specific bank or credit union's name. We discuss our branded keyword recommendations for our clients' PPC campaigns.
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Episode 2 - Should Your Financial Institution Bid on Branded Keywords?
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