Episode 2: Stop Undercharging — A Real Talk About Pricing

In today’s episode of The Pink Standard Podcast, we’re having a real conversation about pricing — and why so many service-based business owners struggle with undercharging.I share my personal experience building Pink Touch by Lex and how charging too little led to burnout, frustration, and working harder for less. We talk about why low prices can actually hurt your business, how clients perceive value, and the three things you should consider when setting your rates.If you’ve ever felt nervous about raising your prices or worried about losing clients, this episode is for you. It’s time to stop undervaluing your work and start pricing like the business owner you are.✨ Tomorrow’s episode: How the Pink Partner Program was created and why adding a B2B offer changed everything for my cleaning business.