Episode 2: The ‘Handshake’ - Mind the Threshold

What this episode covers

Before a guest ever walks through your door, they’ve already formed an opinion. In this episode, we break down the ‘handshake,’ the moment where your brand either lives up to expectations or falls short, and why those first few seconds matter more than you think.Available on Apple Books: Mind the ThresholdFollow on Instagram: @mindthethreshold

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Frequently Asked Questions

How long is this episode of Mind the Threshold?

This episode is 5 minutes long.

When was this Mind the Threshold episode published?

This episode was published on April 10, 2026.

What is this episode about?

Before a guest ever walks through your door, they’ve already formed an opinion. In this episode, we break down the ‘handshake,’ the moment where your brand either lives up to expectations or falls short, and why those first few seconds matter more...

Can I download this Mind the Threshold episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.