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Episode 2: The ‘Handshake’ episode artwork

Apr 10, 2026 5 min

Episode 2: The ‘Handshake’

from Mind the Threshold Hosted by Jonathan McDonald

Before a guest ever walks through your door, they’ve already formed an opinion. In this episode, we break down the ‘handshake,’ the moment where your brand either lives up to expectations or falls short, and why those first few seconds matter more than you think. Available on Apple Books: Mind the Threshold Follow on Instagram: @mindthethreshold

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Episode 2: The ‘Handshake’

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This episode was published on April 10, 2026.

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