Episode 2: The ‘Handshake’

from Mind the Threshold · host Jonathan McDonald

Before a guest ever walks through your door, they’ve already formed an opinion. In this episode, we break down the ‘handshake,’ the moment where your brand either lives up to expectations or falls short, and why those first few seconds matter more than you think.Available on Apple Books: Mind the ThresholdFollow on Instagram: @mindthethreshold

Episode metadata supplied by the publisher feed · Published Apr 10, 2026

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Episode 2: The ‘Handshake’

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