Episode 2: The IAB Tech Lab and the "Ad Tech Tax" with To...

What this episode covers

Our second episode and already Ari is ranting about the "Ad Tech Tax". This week Ari Paparo and Eric Franchi are joined by Tony Katsur, the CEO of the IAB Tech Lab. In this episode: The IAB Tech Lab and their 2023 roadmap PWC only loses 3% of spend this time Twitter throwing a half-off sale Rut roh, AWS launches a clean room Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors. Copyright (C) 2023 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Marketecture: Get Smart. Fast.?

This episode is 37 minutes long.

When was this Marketecture: Get Smart. Fast. episode published?

This episode was published on January 19, 2023.

What is this episode about?

Our second episode and already Ari is ranting about the "Ad Tech Tax". This week Ari Paparo and Eric Franchi are joined by Tony Katsur, the CEO of the IAB Tech Lab. In this episode: The IAB Tech Lab and their 2023 roadmap PWC only loses 3% of...

Can I download this Marketecture: Get Smart. Fast. episode?

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