Episode 2 The Timing Will Feel Wrong

I ran a race this weekend. I didn’t run a great one. The time was off. My splits weren’t where I wanted them. And standing at mile 26, I made a choice about the story I was going to tell myself — the timing was off. Not the runner. There’s a difference. And it matters. In this episode of Core Sample, I’m pulling that thread through everything I do — endurance sport, entrepreneurship, and capital markets cybersecurity — because the principle underneath all of it is the same. The people who follow their intuition and do the work before anyone is watching? They finish. Not on the schedule they planned. But they cross the line. I also want to talk about what that means in a very specific, very real regulatory context. In 2023, the SEC adopted rules requiring public companies to disclose material cybersecurity incidents within four business days of determining they’re material. For a junior mining company that’s mid-transaction or weeks from listing, that clock starts whether you’re ready or not. The breach doesn’t check your calendar. The storm comes on its own schedule. The companies that navigate that well aren’t the ones who figured it out under pressure. They’re the ones who built the framework before anything happened. The training happened before the race. This episode is about lifelong learning, intuition, preparation, and why doing the work before it’s required is the whole strategy — in running, in business, and in governance. In this episode: * What mile 26 taught me about timing and identity * Why I trust the hunch even when the outcome isn’t visible yet * The SEC’s four-business-day disclosure clock and what it means in practice * Why preparation in cyber governance is a professional discipline, not an afterthought * Lifelong learning as a competitive advantage — and how I’ve lived it * Coach Bennett’s mantra and why it applies well beyond running Find Sturnella: sturnellahq.com Sturnella Signals Newsletter: news.sturnellahq.com Disclaimer: Everything on Core Sample is for informational and educational purposes only. Nothing here constitutes investment advice, financial advice, legal advice, or a recommendation to buy or sell any security. Sturnella LLC is a capital markets cybersecurity and governance advisory firm — not a registered investment adviser, broker-dealer, or financial institution. Always work with a licensed professional who knows your specific situation before making any investment decision. Pull up a chair — and do your homework. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sturnellahq.substack.com