Episode 2: United Nations Global Risk Report - Inside the Process with Prof Leonard Lee

In this special episode, we sit down with Professor Leonard Lee, IPUR Director and Marketing Professor at NUS Business School, to take listeners behind the scenes of the United Nations Global Risk Report (UNGRR). As a key survey partner, IPUR played a central role in designing and analyzing the survey that shaped the report’s findings.Discover how the report examines not just global risk perceptions, but also the preparedness of the international community to tackle today’s most pressing challenges. Learn about the unique survey methodology, the importance of understanding interconnected risks, and the key vulnerabilities highlighted by the report.