Episode 2 - What Really Counts

As Marketers we have so much going on –– websites, collateral development, copywriting, editing, proofing, events, webinars, social media and more. But with all that activity, what’s the goal? I’ve learned over the years to keep a detailed eye on two things: 1. What is the #1 thing that must be accomplished this week. By having a singular goal, likeliness of completion is higher, even with distractions. By having too many goals, we risk not getting any of them completed. And 2. How is what we are doing going to influence the company’s revenue growth, team morale or long-term client loyalty. Even with having the team each focus on their #1 goal for the week, if the overall marketing effort isn’t directly impacting revenue, team morale or client loyalty, there’s something wrong and it’s time to pause and take a second look.